There is a growing trend in the world of business to be purpose-led, to make an impact, and to have a social conscience. This has been a hot button topic in recent years and has seen the growth of the social enterprise sector, as well as many businesses aligning with the B Corp movement.
Pro Purpose is one initiative enabling small to medium businesses in Australia which exist to make a profit and which do not have the capacity to go through the rigorous B Corp approval process, to make a social impact in the course of their daily business workflow.